Search Engine Optimization (SEO)
SEO is an acronym for Search Engine Optimization. The goal for SEO specialists are to optimize your website and place first or make it to the first page of the search engine results with the best keywords or phrases within your industry. It must be an organic search result and not paid-traffic programs. This type of service from an SEO Specialist consists of two parts; On-Site SEO and off-Site SEO.
A good Web Designer or Developer will build an SEO friendly website. Meaning, it will have to abide by web standard codes, display a captivating structure or layout, cross-browser user interface, and mobile-friendly. However, the Web Developer often needs to keep updating codes and frameworks if there are any major SEO or web browser changes to keep up to date and to compete in the search engines page results.
Google and other search engine's best interest is to provide the best relevant content to the end-users without compromising security and user-experience.
You must exercise caution when hiring a web developer & SEO consultant. Unfortunately, there are many SEO bad practices, and scams that promise the SEO method and really are not.
Read About Search Engine Optimization (SEO) Maintenance
On-Site SEO & Off-Site SEO
An on-site SEO is working in the source-code to optimize the elements of your website. This can involve optimizing the copywriting of your website, tags, internal linking best practices, a new call-to-action approach, images optimization for speed & meta-data work (keywords & descriptions inside the image's files), Google Webmaster Tools, and working in the "front-end codes" to optimized the HTML5 (Hypertext Markup Language), CSS (Cascading Style Sheets), scripting languages, and frameworks of the website in order to improve search engines page results.
An off-site SEO is optimizing your website without the need of touching the source code and content of your website. This can involve in optimizing or creating your "Google My Business", social media profiles, search engines & directories submissions, a good quality link building campaign or inbound links to your website, a clean email blast, public relations, writing blogs and per-per click advertising.
Truths and Myths about SEO
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